The Changing Pace Of Advertising

Rapid advances in technology have changed everything, health care communication. However, as the latest technology becomes increasingly accessible to a wider market, the advertising field is changing, too. Years ago, you can schedule your campaign around a few television commercials and print ads. And most companies have never been seen spending a substantial portion of its advertising budget online. But in 2006, the cost of online advertising is expected to reach over 16 million. Advertisers who want to reach a target audience and remain competitive in this high tech world has to change with the times. It is necessary to keep pace with emerging technologies, such as media types are more popular, and how consumers use what is available to them. If you want to be paid and to promote their products and services to achieve the goal in its own grounds, consider the following forms of emerging media.1. Blog is short for web log, online journals that people without knowledge of HTML can be created easily from any computer. Be updated often and are usually also the owner's thoughts and reflections on topics ranging from what is happening on the news of what they wear to work. Companies or individuals can maintain blogs. Company blog usually promote products in what is known as one Adverblog "." However, these blogs started by people without a franchise in general, have more credibility. Fifty million people to maintain blogs. And there are many different categories, including travel, health, and business. Blogs are popular because they offer a concise summary of news and information and give users the power to provide all information in one place and in a timely manner. A blog dedicated to heart health, for example, you can extract information from all sources on the Internet so that anyone surfing for health information heart has to search multiple sites for data on the latest research to date subject you can find everything they need in a blog on their heart health. With regard to advertising on blogs, ads are generally related to the blog topic. The blog of heart health can be an excellent place to advertise a health food product or product performance. If you are interested in advertising on blogs, searching for first aid to marketing companies that the hot topics of the extent of blogging and to provide market research content.2 based blog. Podcasts Podcasts digital audio and video provide a user via the Internet. The name comes from iPod, but not just for iPod users. A podcast is an audio file in MP3 format that a consumer can download onto your iPod, MP3 player or computer. Then the person can listen again and again, share with friends and save the hard drive of a computer. Six million people have downloaded podcasts, according to the Pew Internet and American Life Project. And twenty million iPod owners, twenty-nine percent have downloaded podcasts. The podcasts are an emerging media form, which will continue to grow, and this increases the popularity in the media, advertising opportunities will also grow. Podcast Viacom, Disney and Clear Channel radio all his kind, and even the print media use podcasts to broadcast audio interviews and other supplements to their print stories. For example, you can read a number of a magazine and listen to the interview in its entirety in the magazine website.3. Game Sixty-eight of 108 million households in video playback and computer games, according to the "Digital Gaming in America" Ziff Davis report of August 2005. Advertisers can reach this market, which is composed mostly of young men in two ways. First, advertisers can use game technology to insert their ads on popular games. For example, say you're playing a football game on Xbox 360. You see the ads placed on the sides and on the scoreboard, just as you would if you were in a real football stadium, or watching a real game on TV. Video games are played online, allowing players to compete with rivals in other parts of the world. These games offer many opportunities to insert logos or product to a large audience to see. Another way of promoting the use of games is, literally, to create their own game, that consumers can play online. This is commonly referred advergame. Many companies, like Lipton, Mountain Dew, have